GEO and AEO consultant.
Visibility in AI answers.
I assess how a brand appears in AI search, and what can be changed on the site, in the content, and in the public evidence about the business. The work is documented, repeatable, and measured without promises of a position.
A business question, not just a mention in AI.
“Do potential clients find us when they ask for a recommendation or compare options?” That is where the assessment starts.
A brand can appear when someone searches its name and be absent when someone asks about the category of services. So we look separately at brand recognition, recommendations, and citations of the pages.
We build a set of questions relevant to the market and to the stage in the buying decision. The first results become the baseline we compare against.
Optimization covers the site, the content, and the public evidence about the business. We start from what can be verified and from the questions clients actually ask.
Appearing in an AI answer is not guaranteed. We measure mentions, linked citations and visits separately, and answers can vary between runs.
What we look at
- Brand recognition, recommendations, and cited URLs.
- Crawler access for search, separate from training.
- Content that answers a concrete question.
- Public sources that support the experience you claim.
SEO, GEO and AEO: how they fit together
The terms describe overlapping goals. We use them to clarify the work and the measurement, not to suggest there is a separate formula for each engine.
| Discipline | Goal | What we track |
|---|---|---|
| SEO | Discovery and visibility of pages in search. | Indexing, queries, clicks and organic conversions. |
| GEO | Visibility and citation of the brand or content in generated answers. | Mentions, recommendations, cited URLs, and variation between runs. |
| AEO | Clear, useful answers to concrete questions. | Coverage of the relevant questions and how answers appear in search experiences. |
For AI Overviews and AI Mode, Google states that SEO fundamentals still apply and that no special markup for AI is required. Google documentation on AI features.
What GEO and AEO consulting includes
A repeatable diagnosis, a plan for the site and the content, and a method for assessment. The scope depends on the market and the resources.
AI visibility audit
We define recommendation, comparison and information questions. We record the engine, the date, the search context and the results. We separate brand appearances from citations of the site, and keep the evidence for later comparison.
Accessibility and identity
I check crawler access for search, indexing, rendering, internal links, and the consistency of brand information. Structured data describes what is actually on the page. Access for search and access for training are treated separately.
Content that answers
I map questions onto the right pages and recommend explicit answers, useful comparisons, examples and sources. We strengthen the service pages, the expert profile and the case studies with documented facts instead of general claims.
Evidence and measurement
I identify the information that can support your experience and offer in relevant public sources. We repeat the assessment on the same set of questions, document the variation, and report citations separately from traffic and leads.
A technical SEO base for AI visibility
I have worked in SEO since 2007, with experience in banking, SaaS, pharma and e-commerce. My portfolio includes SEO and AI visibility initiatives for ING Romania, and enterprise SEO for Idera brands.
In projects with many teams, a recommendation has to be translated into requirements, priorities and checks. I apply the same discipline to GEO work: what we change, why, and how we assess the result.
ING Romania project →How we assess progress
A single screenshot does not describe a brand's visibility. A comparison has to keep the questions and the conditions as consistent as possible.
Before the work
We set the market, the language and the priority questions. We document mentions, citations, sources and the limits of access on each platform. The results are a starting point, not an absolute share of the market.
After implementation
We repeat the assessments and track the differences. We also look at referral traffic or leads where the data allows. A crawler visiting the site does not prove the brand is being recommended.
Questions about GEO and AEO
Can I appear in ChatGPT just by adding schema?
Structured data can describe the person, the business and the services on the page. It does not guarantee a citation or a recommendation. Page accessibility, the usefulness of the content, and public evidence about the brand matter as well.
What is the difference between a mention and a citation?
A mention means the answer names the brand. A citation gives a link to a source. That link may point to your site or to another publication; we track those cases separately.
Does GEO replace SEO?
No. For AI Overviews and AI Mode, Google uses the fundamentals of search. A site that is hard to discover, or that holds too little information, also needs an SEO audit and consulting. A GEO plan adds the questions, sources and measurement specific to AI answers.
Do I have to let bots use my site for training?
Search and training are different uses. OpenAI, for example, separates OAI-SearchBot from GPTBot. We set the rules according to your visibility goal and your preferences about how the content is used.
How much does a GEO and AEO audit cost?
It depends on the number of brands, markets, questions and platforms assessed, on the site analysis, and on how involved I am in implementation. We agree a concrete scope and the deliverables before the proposal.
Can you guarantee recommendations in ChatGPT or Perplexity?
No. Answers depend on the question, the sources, the context and the platform’s systems. The work gives you a documented assessment and verifiable changes, without a guarantee of a position or a citation.
What do you want to improve?
Send me the site and the main problem. We start from there and work out whether you need an audit, a strategy, or support with implementation.